Overview
We helped launch Sixty Hotels as the next-generation brand from the founders of Thompson Hotels—an evolution rooted in bold design, cultural depth, and a more expressive point of view. From concept to name, identity, brand architecture, and communications, we crafted a refined yet rebellious brand built for a new era of urban hospitality. With an emphasis on art, individuality, and immersive experience, Sixty redefined the boutique hotel for contemporary nomads who dream beyond the ordinary. Dream On.
Brand Experience
Every touchpoint tells the story of a brand. For Sixty Hotels, we developed a cohesive brand collateral system spanning environmental graphics, signage, print, editorial, stationery, guest communications, and marketing materials. Designed to feel refined yet expressive, each piece reinforced the hotel's distinctive personality and transformed every interaction into an extension of the brand experience.
